Maintaining interesting and vibrant social networking websites, blogs and more recently micro-blogs (we all love a good tweet right?) continue to be key activities that must be engaged to sustain exposure and successfully deliver messages within the ever changing world of Web 2.0 technologies and methodologies.

Many organisations now regularly employ large teams who are dedicated solely to these activities and, as always, those buinesses who ignore these advancements  do so at their commercial peril. As expressed by this random silicon valley employee, who can really afford not to exploit the benefits of the digital communication age?